MY PROCESS
STRATEGY PHASE:
In order to make great videos for your business, we first need to understand your business.
Our process starts with a discovery call to dive into the specifics of your business and discuss the core idea, messaging, and the goal of your videos. This involves brainstorming creative concepts that align with your goals and vision.
Whether it's to increase brand awareness, showcase a product, or convey a specific message, defining a clear goal ensures that your video aligns with your overall business strategy.
Based on our conversation, I will create a detailed shot list, outlining the specific shots and scenes required to bring our concept to life. The shot list will serve as a roadmap for the shoot, helping myself and the production team stay organized and focused during filming.
SHOOTING PHASE:
I capture high-resolution footage with 4k-quality cameras which ensures a compelling and professional image.
I use professional-grade microphones to guarantee the highest audio quality and reliability.
Lighting equipment is carefully chosen and strategically placed to create an engaging and visually appealing look for the video.
EDITING PHASE:
This is the longest and most involved phase. The footage we shot together is recompiled and re-ordered into a coherent and creative timeline. Next comes sound leveling. This process involves adjusting audio levels to create a balanced and professional sound. The sound levels are checked clip-by-clip to ensure that your voice is clear, crisp, and balanced. If you’ve ever watched a movie where the dialogue is whisper quiet one moment and so loud you have to turn down your speakers the next moment, they’ve skipped this very important step.
Music is carefully sourced and chosen based on the desired mood and message of our video. It can be upbeat and bright, or serious and foreboding depending on the creative direction of the project. The goal is for your music to enhance the overall viewing experience, not distract from it.
Color correction is the final step in the editing phase. I tediously enhance the visual appeal of my video by adjusting colors and tones clip-by-clip to achieve a consistent and polished look.
DELIVERY PHASE:
In the delivery phase, the final video is rendered and formatted for various distribution channels such as television, your website, social media, and more, optimizing its presentation across different mediums. This phase ensures that the video reaches the intended audience effectively.
Then I will send you a private Youtube link to your video with an opportunity to request changes. After you approve or revise this version of the video, I will generate the finalized video and send you a link to download it and post it on your Youtube, Facebook, Instagram, website, or anywhere you need it to play.
